Without new leads for your business, the likelihood of success is low. Unfortunately, many traditional lead generation efforts fall flat when it comes to effectiveness.
Are you wondering what the solution to this all-too-common problem is?
It’s simple actually – use SEO.
That’s right – search engine optimization may be the key to all your lead generation woes.
Search engine optimization is something that’s been around for years. Also, Google is getting smarter and smarter when it comes to ranking your page, so it makes sense you want to appease the “search engine gurus.”
The good news is, doing this is actually easier than you may think.
If you are ready to develop an SEO lead generation strategy that gets results, then be sure to use the five tips found here.
1. Optimize Your Inner Content and Homepage
If you want to be found, you have to make sure your website features what people are searching for.
There are several steps to do this. These include:
Find the Best Keywords
Using keywords throughout your website is absolutely vital to get the attention of search engines, and to attach new, potential customers.
What you don’t want to do is use the wrong keywords.
Rather than choosing keywords with high search volume (i.e. a lot of competition), choose keywords with lower search volume.
Take a Look at What the Competition’s Doing
One of the best ways to generate new leads is with backlinks. A backlink is an incoming hyperlink from a webpage to another site.
When you find out who is linking to your competitor, you have a new database of prospects for yourself. Yes, it really is that easy!
You can access this information through various backlink checker tools. There are quite a few free ones to consider using, while others offer paid results.
Create a Responsive Website
Today, approximately 60 percent of all searches are conducted on a mobile device.
This means you need a responsive site that can be viewed on any size screen.
2. Use Local SEO Strategies
Having a company website is great. But, this alone isn’t enough to create an enviable web presence.
If you have a local business, you should use local SEO strategies to help generate leads nearby. Some tips to help with this include:
Claim Your Online Listings
You have to build and market yourself by using the online directories.
These can help drive traffic and ensure your rank well in search engines.
When someone searches online, they may reach an online directory. It’s unwise to ignore the effectiveness of these.
Optimize Your Content with Locally Centered Keyword Data
In addition to claiming your online directory listings, you also need to specify where you are located – every chance you get.
Using local keyword data ensures people searching for what you offer nearby, find your website first.
Work to Generate Positive Reviews
Approximately 88 percent of all consumers searching online, trust online reviews as much as personal recommendations.
As a result, you need to always provide high quality services and request reviews.
The more positive reviews you can acquire, the more leads you can generate.
3. Create a Blog and Optimize Your Posts
Blogs combine everything needed to reach visitors, engage them and keep them coming back. Generating leads is easy when you have a great blog.
Curious about how to optimize your blog? Use these tips:
- Consistently create high-quality content
- Publish content that’s easy to skim
- Create engaging titles
- Use keywords
- Add relevant links to authoritative sites
Your blog can become an extremely effective lead generation tool if you use these SEO tips.
4. Don’t Neglect Guest Posting
When you write a guest post, it will help to build your credibility, as well as your portfolio.
Wondering how to do this?
Simply offer your services to someone else’s website. Not only do you show your ability to cater to an entirely new audience, but you show you can be trusted with other’s deadlines.
You never know, a single guest post could turn into an ongoing partnership. From there, your page will begin to gain strength, making it more visible and appealing to potential customers.
5. Optimize Your Images
Have you used Alt tags on your images? If not, you are missing out on a huge lead generation tool.
Because Google isn’t human (yet), it doesn’t have the ability actually see the images you post.
It is only able to read. But, if you haven’t tagged your image properly, how can Google “read” what it is?
If you take the time to properly tag your images, the likelihood your image will appear on an images search increases.
Be sure to create text that’s extremely descriptive for your ALT tag for best results.
Generate New Leads with Ease Using the SEO Tips Here
Are you tired of falling short when trying to figure out how to generate new business leads? Are the old, outdated versions of lead generation simply not working?
Then maybe you need to use a trusted, tried and true method and implement SEO into your lead generation efforts.
In addition to the tips here, consider going to your team to gather more lead generation ideas. They are often a wealth of information regarding how to get more people in the door.
If you need help with other parts of your marketing strategy, such as your PPC campaign, feel free to reach out to us.
We can help you generate new leads, gain more customers and earn more profits.