Many business owners think they can handle SEO on their own. They try the DIY route to save money but soon find out it’s not working.
You know you aren’t seeing the traffic and results you need, but you aren’t sure what to do. If you’re in this situation, it’s time to speak with an SEO expert.
Trying to better your rankings in Google is difficult if you don’t have professional SEO experience. Here are 8 telltale signs your business should invest in SEO solutions.
You’re Not an SEO Expert
SEO is complicated, and it’s always changing. Google continues to update search algorithms, and it’s hard for most business owners to keep up.
When you need a doctor or a lawyer, you don’t hesitate to seek their expertise. Unless you are an expert in SEO, you don’t have all the tools you need to make sure your website is optimized for SEO.
An SEO expert tracks updates and changes and knows how to improve your search rankings. The money you pay for SEO solutions will pay off in the long run with increased traffic and conversions.
Customers Aren’t Finding Your Website
If you aren’t high in the search rankings, your attempt at SEO isn’t working. You may have your website up and running, and you may publish content regularly.
But that’s not enough. Most people search online for the products and services they need. If you aren’t near the top of search results, you are missing lots of potential customers who can’t find you.
If your rank is low or dropping, you need to take action. Expert SEO services can analyze your situation and help you raise your search rankings and keep your business at the top.
Your Website Was Penalized
If Google has penalized your website, it can affect your rankings, traffic, and bottom line. Even if you think you are doing everything right, Google can still slap you with a penalty.
SEO is complex, and unless you’re an expert, it’s easy to make mistakes that lead to a penalty. If you are in this situation, it’s not the end of the world or your business.
But you do need to act quickly and seek the help of an SEO professional who can get your website back on track and prevent serious damage to your business.
You Don’t Know About Local SEO
No one is looking for your business in the phone book these days. People are online looking for local businesses.
And you want them to find you, not your competitors. This is why it’s so important to understand the benefits of local SEO.
There are specific tactics for local optimization. If this seems confusing, don’t worry.
An SEO expert can identify if SEO will help your particular business and advise you on how to implement it.
Your Keywords Aren’t Working
You know keywords are important. Maybe you have tried to identify and use the right keywords but somehow missed the mark.
Having the right keywords is critical to reaching the audience you’re looking for. Without the right keywords and phrasing, you cannot outrank the competition.
There are online tools that can help you, but your best bet is hiring an SEO expert who can handle all your SEO needs and put your business at the top of the search engines.
You Don’t Have Time for SEO
As a business owner, you are busy. And there’s only so much you can do.
You may feel like you don’t have the time to worry about SEO and all that comes with it. The good news is you don’t have to spend your precious time implementing an SEO strategy.
There are experts to do it for you. That way you can keep running your business while an SEO expert helps you make it more successful.
Your Website Is Slow
If your website is slow, you are losing customers. People do not like to wait and will not wait for your site to load.
Instead, those potential customers will quickly head to your competitor’s website. It’s very important to consider the user’s experience.
If it’s not pleasant, they won’t be back You want your site to be fast and your visitors lingering and viewing your content.
Google uses algorithms to analyze how your visitors interact with your site. If people are quickly leaving with little interaction, it can hurt your rankings.
There are ways to speed up your page, but the problem can be tricky to diagnose. It’s best to leave to the SEO experts because the load speed of your website is a critical part of a successful website.
You Need a Content Strategy
The content on your website matters. It is an important part of a successful marketing strategy.
You need a steady stream of content to fuel SEO and generate lots of traffic to your website. But just adding new content every week or month isn’t enough.
You must have a content strategy that works for your particular business and customers. And your content should be relevant and valuable to your visitors.
If you are new to the idea, don’t worry.
You can implement a content strategy that works wonders for your business even if you don’t have the time to do it. An SEO solutions expert can help you get started.
Find SEO Solutions
As a business owner, you wear many hats but cannot do it all. Bringing in an expert in all things SEO could be the best business decision you ever make.
Hiring an expert to begin or improve your SEO strategy could make a huge difference for you and your business. SEO is important, but so is your time.
You need to run your business and may not have the time or the desire to worry about SEO. We can help and would love to talk with you about your business and SEO solutions. Contact us today.