How To Speak To Your Audience

What does it take to write content that attracts eyes and opens wallets? What magical dust do you need to write content that converts? In our last blog, we outlined some tools you can use to make your content compelling. In that blog, we went over the importance of personalization. Personalization is incredibly important in…

Read More

4 Impactful Tips For Content Marketing

Content Marketers collaborating in conference room

Content marketing asks a lot from a writer. Good content marketing should connect the audience to the brand. It should build brand identity through consistent messaging and it should inspire and attract a community. But above all, it should entertain. To do that you must spark something in your audience, you must uphold authority and…

Read More

Developing A Strategy for Content Marketing

Overhead photo of someone frustrated while attempting content marketing. They're using blog writing and video tools such as camera equipment and a laptop.

Developing A Strategy for Content Marketing There’s no denying content’s importance in business- especially when it comes to your online presence and digital marketing strategy.  When online, content stands in place of that in-person connection consumers can feel when interacting with your business in real life.  But, there are many other reasons content marketing is…

Read More

What is Content Marketing & Why Is It Important?

The words "Content Marketing"spelled out on a white surface that contains office supplies around the border.

  You may have heard people refer to content marketing and wonder about what it actually consists of and why it’s important. Is it truly necessary for your business to thrive? Or are you throwing time and money in the trash by creating copy that’s not designed to sell? In this blog, we’re going to…

Read More

Crafting Compelling Ad Copy for Stellar PPC Campaign

Hands of a PPC Copywriter on a typewriter

In the digital marketing realm, Pay-Per-Click (PPC) campaigns are a cornerstone. But even the most strategically planned campaign can fall flat without the right ad copy. Crafting an effective ad copy that resonates with your target audience is the linchpin for the success of your PPC campaign. In our last blog post, we discussed tips…

Read More

5 Tips for Running a Successful Google Ads Campaign

Woman holding open a book with the title "Digital Marketing"

Google Ads is an immensely powerful platform for driving traffic and sales, but it can also be a quick way to burn through your marketing budget if not managed effectively. A planned approach is necessary for a Google Ads campaign to be effective. Here are five suggestions to get you going, along with how frequently…

Read More

Pay Per Click (PPC): An Introduction

Welcome to the digital world of marketing, where terms like SEO and PPC are your new best friends! Frequently, people have questions about just what Pay-Per-Click is and how it differentiates from SEO, so in today’s post, we’ll focus on introducing you to Pay Per Click, often abbreviated as PPC. We’ll break down what it…

Read More

Google My Business: A Must-Have for Local SEO

Someone holding a phone with a map, featuring a location pin

In an era where the digital marketplace is expanding exponentially, small businesses must prioritize their online presence as a crucial aspect of their growth strategy. The tool at the center of this digital revolution, particularly for small businesses, is Google My Business (GMB). GMB has become an essential service for small businesses to maximize their…

Read More

Local Link Building Strategies

Picture of a chalked store sign reading "Thank you for shopping local" in various fonts.

Local Link Building Strategies for Local SEO Success Understanding Local Link Building In the vast and intricate world of Search Engine Optimization (SEO), one constant variable that stands the test of time is the value of links. For local businesses, effective link building is an indispensable tactic that serves a dual purpose: enhancing search engine…

Read More

An Essential Guide to Local Search Rankings

A toy car sitting on an intricate map with a location pin in it.

Understanding Local SEO Once you grasp the concept of Local SEO, take the next step by conducting a comprehensive assessment of your current SEO status. Identify gaps and areas for improvement, and create a tailored SEO strategy for your business. A well-defined strategy is essential to guide your optimization efforts and measure progress. 1. Creating…

Read More

Embracing Local SEO: The Gateway to Business Growth

Embracing Local SEO: The Gateway to Business Growth As the digital landscape continues to evolve, businesses are often faced with a pivotal question: should they focus on local SEO or global SEO? While both have their distinct advantages, the context and objectives of a business should determine the answer. This article is designed to provide…

Read More

How To Do On-Page SEO Like A Pro (Part Two)

Woman on laptop with images of internet data symbols to the write of her.

How To Do On-Page SEO Like A Pro (Part Two) Previously IntoClicks wrote a blog to inform you about various on-page SEO techniques you can use to improve your site’s visibility. This will be an expansion of that blog to include more info. If you have not read it, feel free to click on part…

Read More

Keyword Research for SEO: A Comprehensive Guide for Businesses

A picture of relevant analytics to look at while conducting keyword research.

Keyword Research for SEO: A Comprehensive Guide for Businesses Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs), with the ultimate goal of driving more organic (non-paid) traffic to the site. SEO is a crucial component of digital marketing, as higher search rankings lead…

Read More

The ABC’s of SEO

Picture of a clipboard with areas of Seo, Content and Lists branching from Online Marketing Title.

The ABC’s of SEO Search Engine Optimization (SEO) has become an indispensable aspect of the digital marketing landscape. As more businesses shift online, the competition for visibility on search engines like Google, Bing, and Yahoo has intensified. At our marketing agency, we understand the importance of SEO in the success of your business. Our comprehensive…

Read More

How To Drastically Improve Content Visibility | Image Optimization

Picture of man pointing camera towards viewer.

The Importance of Your Images In today’s visually-driven digital landscape, the images you choose for your blog can make or break your online success. If managing your online presence has become overwhelming to do on your own, consider looking into our Web Design or SEO services. In a previous blog we discussed how to add…

Read More

The Growing Significance of Responsive Web Design in 2023

Picture of many different digital devices on workspace.

Introduction As we continue into 2023, the significance of responsive web design is more critical than ever. With an increasing number of users accessing the internet through mobile devices, a website’s adaptability to various screen sizes and devices is essential to provide an optimal user experience. This article delves into the benefits of responsive web…

Read More