Businesses of all shapes and sizes are hung up on elevating their sales.
It’s a matter of surviving and thriving in any market. Recent years have brought one prominent trend in this core business area— brands flocking to the booming online frontier.
They are doing it for good reasons, too. Websites can serve as sales-generating and growth-stimulating machines.
However, quickly going online and then unleashing a flurry of sales pitches isn’t the way to go. At the same time, you don’t want to shoot in the dark. Instead, rely on principles of psychology to understand the “why” behind shopping behavior. Secondly, notice effective marketing is guided by data, not gut instinct.
This is to say you have to come up with a rock-solid plan and step up your online strategy. Here are some tried and true tips on how to boost sales and hit it big.
Master the Art of Precise Targeting
In this day and age, a scattergun tactic of aiming for everyone falls short.
You need to identify your target audience and cater to its specific needs. After all, you aren’t designing a site for yourself, but for real customers out there. And to build relationships, you cannot treat them as mere dollar signs.
The first step is to perform in-depth research. Gather consumer data and use it as a building block for buyer personas. These ideal profiles of your prospects will dictate many of your choices going forward.
The tricky thing is there are many data points that could turn out to be relevant. They include location, income, education, media preferences, online habits, sex, age, etc. The more you know the better it is for your sales strategy.
In the light of the findings, flesh out your core messages and integrate them into your copy. Make sure they are consistent across the board and resonate with the visitors.
Establish Trust and Credibility
Laying the foundations of trust is the next task at hand.
It revolves around creating a favorable perception of your brand. To accomplish this, avoid making the website just about your product and services. It may sound counterintuitive, but to close more sales you have to refrain from selling too hard.
You’re better off fostering transparency via “About Us” and “Contact Us” pages. Namely, display accurate information about your business and make it easy for people to verify it. Moreover, allow them to contact you fuss-free.
Highlight your expertise by showing who the people that stand behind the website are. Customer testimonials/reviews, social proof, business accreditations, and other trust signals help a great deal, as well.
Success by Web Design
The benefits of investment in web design may seem intangible at first.
But, you can rest assured they add up and make a huge difference in the long run. After all, web design is what allows you to actually keep the visitors that land on your pages. It separates your site from the swarms of others.
In other words, following web design best practices is integral to the process of converting prospects into loyal customers.
Visual appeal is one facet to focus on, but it’s not the only one. Your site also has to be easy to use. Overly fleshy aesthetics can get in the way of this goal.
So, you might want to streamline the look by following the principles of minimalist design. Do away with visual clutter and distractions. Ensure smooth navigation and overall user-friendliness.
See to it that color palette, fonts, other typography, and graphics reflect your brand.
Apart from poor brand uniformity, another mistake to avoid is going for a generic look. You should pick a template/theme with customization options or build your site from scratch. Going an extra mile creates a more personalized user experience (UX) and improves conversion rates.
Optimize Pages to Facilitate Sales
Your pages must have a specific job (selling) and be damn good at them.
Home and landing pages are one of the most powerful lead generation vehicles of all. Make it crystal-clear what they are about and optimize them to perfection. Write killer copy and have effective, clear call-to-actions (CTAs).
Furthermore, studies reveal that a jaw-dropping amount of revenue gets lost during the checkout stage. To decrease cart abandonment rates, eliminate any friction and confusion from this decisive segment of the journey. They often arise due to unnecessary checkout steps and fields in the form.
Keep things simple and give people a chance to return to the cart later. Also, let them choose between multiple payment options. It goes without saying they should all be fast and secure.
Finally, pay close attention to product pages. Arrange your products into logical categories for easier overview. Write detailed and digestible product descriptions. Upload quality, high-resolution images for some visual flair.
Throw Extra Incentives Into the Mix
As we indicated, understanding the buying psychology gives you a nice edge.
This knowledge lets you maximize various hooks for steering visitors toward purchase decisions.
For example, you can try to ignite a sense of urgency. Present time-sensitive offers and limited-edition product deals. Give financial incentives to people and they will take action sooner rather than later.
You should be able to achieve this with discounts, vouchers, coupons, and free shipping. These spending magnets make people feel better about letting go of money. Another neat trick is to have a countdown for seasonal and time-stamped deals.
Do bear in mind though, it’s better to have fewer meaningful choices than a whole spectrum of them. This is a good way to keep indecisiveness and choice paralysis at bay.
Just to stay on the safe side, provide a money-back guarantee. This feature should reduce any financial risks that tend to act a deal-breaker. You effectively remove buyer remorse from the decision-making equation.
Leveraging Content Marketing
Content remains the digital marketing benchmark.
Simply put, it’s a valuable and shareable resource everyone likes. It’s the reason why many visitors end up at your website. Blogging is perhaps the most reliable tactics to make the most of content.
So, write relevant posts that solve a particular issue and pain point for your visitors. You can’t go wrong with how-to guides, best-of compilations, listicles, and tutorials. On the other hand, refrain from crafting purely promotional content.
Use the voice and phrasing your audience understands and can relate to. Always strive to entertain, inspire, and educate. Establish yourself as an expert in the niche.
Moving on, enhance your written content with striking visuals. It’s estimated that 90% of all information consumers take in stems from visual cues. Besides, images, videos, and infographics are proven to drive way more engagement than mere text.
Oh and one more thing. Update the content often because fresh posts trigger Google crawling & indexing and boost ranking. If you lack in-house capacities to sustain production, encourage guest posting and user-generated contributions.
Get on Top of SEO
One cannot hope to bolster sales without a steady stream of quality traffic coming to a website.
And the best way to drive it is via search engine optimization (SEO). It supercharges your advance in search engine result pages (SERP) and thus enhances your online visibility.
Here, you have to get into various technicalities behind on-page and off-page SEO. It’s always a good idea to prioritize staple tactics such as keywords. You need to select business-related keywords and implement them into your content and pages.
In particular, include them in headings, image descriptions, metadata, and page titles.
Secondly, with the introduction of mobile-first indexing, mobile optimization plays a pivotal role. Google penalizes and rewards websites based on this factor. In a nutshell, your pages should load as fast as possible and render seamlessly across different screen sizes.
Responsive design can help you nail this important piece of the success puzzle. In case you lack the internal know-how, don’t hesitate to hire talented web designers. This investment will pay rich dividends.
Lastly, remember that your job is never really done. You have to constantly keep up the pace with periodic algorithm updates that shift the online ecosystem.
Boot Your Site to Boost Sales
A good website can outperform even the most seasoned sales teams.
This reliable workhorse doesn’t need sleep and rest — it operates around the clock. However, you have to actively convert random and qualified visitors into sales.
Start by building confidence and trust in your brand. Think beyond pushing products to people and find other ways to set yourself apart from the competition.
For instance, delight your audience with great and valuable content. Tailor your messages to specific wants and needs. Answer questions and show true results of your brand’s mission.
Invest in winsome web design and harness the power of specific pages that can be geared toward conversions. Keep navigation, functionality, and user experience on top of your list of priorities.
These surefire techniques will take you far: you will be able to boost sales and grow revenue faster. And if you need any help taking your online strategy to the next level, contact us right away!