It’s no secret your business needs an online platform to thrive.
Whether you own a local shop or a multinational cooperation, you need to have a website. It should also be informative, engaging, and unique.
The digital age is not what it used to be. You have to stay ahead of the trends to be successful, and it all starts with a dynamic website design.
Static design is outdated. It’s too basic, using only HTML and fixed navigation systems to present the same experience to each user.
The dynamic approach is much more advanced. Its intricate coding and navigation give every user a unique interaction with your products and services.
If this isn’t enough to convince you dynamic design is worth the effort, take a closer look at all the opportunities it provides.
Get Better Results with Less Time
In years past, making a website meant creating every single page with lines and lines of code.
Each landing page started from scratch, meaning a web developer had to code each header, footer, and banner over and over again. By the time a basic welcome page, products page, and contacts page were built, a significant amount of time was lost.
Dynamic website design makes that process much easier.
This method allows developers to only code something once. After they code, say the header, for instance, they can then copy it to other pages on the site.
You can also easily add and take away features as needed.
Customize pages, create new blogs, and expand your product offering in half the time it used to take. Not to mention, the website as a whole will look much better.
Make Easy Edits
The Internet owes its advancement to dynamic design. It depends on the higher content quality this design supports.
Content is anything from graphics to copywriting to professional photography.
It’s the information you display to get users to trust you. This trust will lead to conversions later down the line.
Content always changes though. It’s not something you throw up on your website with and leave forever.
You need to make edits and adjustments as your business expands and the rules of the Internet change.
Thankfully, a dynamic website setup makes editing a breeze, thanks to its simple foundation
Making edits within dynamic design means you only have to make one change that will be seen on all your landing pages. You don’t have to go through endless lines of code anymore – which makes edits much easier to keep track of!
Dynamic design takes lines and lines of code and makes them easier to understand. You can make the edits you need even if you aren’t well versed in Internet lingo.
It puts editing power in your hands instead of a developer’s.
Cater to Your Users
You don’t always have to make edits to shake up the design displays. Users engage with your website differently depending on what they’re searching for.
Dynamic design tracks what users click on and how long they stay on certain pages. These metrics create the opportunity to cater to each user.
The data collected may lead one user to your new spring line while another will shop the winter clearance. Similarly, it could showcase your blog posts on climate change versus those focused on feminism, depending on a user’s behavior.
These automatic adjustments significantly improve user experience. They lead users directly to what they’re looking for, making navigation much easier.
Over time, the buy-in will become more seamless as users move through the buying cycle and build a relationship with your brand.
Build a Strong SEO Presence
So far, dynamic design has benefitted you and your current customers. But what about the people who haven’t found you yet?
They make up your potential market. You can’t leave them out of the picture.
The easier it is for people to find you, the stronger your bottom line becomes. It’s the basic principle of SEO – also known as Search Engine Optimization. SEO connects users to companies that can answer their questions.
A dynamic website enhances your SEO tactics and gives you:
Content is king when it comes to SEO.
You need strong visuals and informative copy. You should also have consistent keywords and a strong set of backlinks to expand your presence.
More importantly, you need to be able to update your content when necessary.
This is where the easy edits come in. The faster you can make changes, the better your content strategy will be.
Faster Load Times
It’s one thing to understand what strong content is. It’s another to make it load as quickly as possible.
Users will leave your website if it takes too long to load. In fact, you only have about three seconds to make sure everything is up and running.
Anything longer leads to a higher bounce rate. Fix your load times and watch your online success improve.
Mobile, Mobile, Mobile
Don’t forget mobile searches when creating your digital marketing strategy.
People use more mobile devices to search the web than desktops. If you’re not mobile friendly, you could miss out on a huge chunk of the market.
Thankfully, a dynamic website approaches everything with mobile in mind.
Create the Dynamic Website Your Business Deserves
The value of a dynamic website cannot be overstated. It’s time to upgrade your site and improve your business.
It’s easier to accomplish than you think – especially with the help of digital professionals like EWT.
Contact us today to discover what dynamic design can do for you!