How To Do On-Page SEO Like A Pro (Part Two)
Previously IntoClicks wrote a blog to inform you about various on-page SEO techniques you can use to improve your site’s visibility. This will be an expansion of that blog to include more info. If you have not read it, feel free to click on part one of this blog. It details what on-page SEO is and some of the important components of it. Here you’ll see a list of additional techniques to improve on-page SEO.
Optimize Your Title Tags
The title tag is a crucial ranking factor that tells search engines and users what your page is about. Ensure that your title tags are unique, descriptive, and include your primary keyword. Keep the title tag length between 50-60 characters, as Google typically displays up to 60 characters in search results.
Craft Compelling Meta Descriptions
Meta descriptions provide a brief summary of your page’s content and appear under the title tag in search results. While they don’t directly impact your rankings, they can influence click-through rates (CTRs). Write engaging meta descriptions that include your target keywords, and keep them under 155 characters to avoid truncation in search results.
Use Header Tags (H1, H2, H3) to Structure Your Content
Header tags help search engines and users understand your content’s structure and hierarchy. Use H1 tags for your main title, H2 tags for subheadings, and H3 tags for further subheadings. Including your primary keyword in at least one header tag signals its relevance to search engines.
Optimize Your URL Structure
URLs should be short, descriptive, and include your target keyword. A well-structured URL is easy to read and understand, improving user experience and making it easier for search engines to crawl and index your pages
Enhance Your Content’s Readability
High-quality, engaging content is a critical ranking factor. Write content that addresses your audience’s needs and concerns, while also incorporating your target keywords. Use short paragraphs, bullet points, and images to improve readability and break up large blocks of text.
Optimize Image size.
In addition to the inclusion of images, as stated in the previous blog, images should be optimized in size so as not to hurt loading speed.Images can slow down your page load time, which can hurt your rankings. Compress and optimize your images using tools like TinyPNG or ShortPixel to reduce file sizes without compromising quality. As previously stated it is also beneficial to use descriptive file names and alt tags for your images, as they help search engines understand the context of the image. These things take us to our next crucial point.
If you’re curious about the importance of images or how to add photos to your website, you can check out our previous blogs on the topics.
Improve Your Page Speed
Page speed is a crucial ranking factor, as faster-loading websites provide a better user experience. According to Google, 53% of mobile users abandon a site if it takes longer than 3 seconds to load . Therefore, optimize your website’s speed by compressing images, enabling browser caching, reducing server response time, and minifying CSS, JavaScript, and HTML.
Leverage Schema Markup
Schema markup is a form of microdata that helps search engines understand your content better and enhances your search listings. It can potentially increase your CTR and drive more organic traffic to your website.
Optimize for Mobile
Mobile optimization is no longer optional; it’s a necessity. With Google’s shift to mobile-first indexing, your website must be mobile-friendly to rank well. A responsive design adapts to different screen sizes, improving user experience and reducing bounce rates. According to Statista, over 50% of global web traffic comes from mobile devices as of Q2 2021 , underscoring the importance of mobile optimization.
If you’re curious to learn about the various method of accommodating mobile, you can read our previous blog about Mobile-First vs Responsive Web Design or that details Responsive Web Design.
Regularly Audit Your SEO Performance
Finally, routinely monitor your SEO performance to identify areas of improvement. Use tools like Google Analytics and Google Search Console to track your website’s traffic, user behavior, and organic search performance. Continually updating your SEO strategy based on data-driven insights can significantly improve your website’s rankings and visibility.
Conclusion
On-page SEO is an evolving field, and what works today may not work tomorrow. Staying on top of the latest SEO trends and algorithm updates is crucial to maintaining and improving your search rankings. As an SEO agency, we can’t stress enough the importance of using a holistic, strategic approach to on-page SEO that incorporates all these techniques.
Remember, SEO is a long-term investment, and while these techniques can significantly improve your website’s performance, they won’t yield overnight results. Keep refining your SEO strategy, stay patient, and the results will follow.