If there’s one thing that can propel a company’s sales forward, it’s social proof. This theory is one of the reasons why large corporations partner with celebrities to advertise their products. They know and understand that people are more likely to buy products that they’ve seen others use, especially those they hold in high esteem.
This method is something that you can use for your business by getting as many reviews and testimonials from customers as possible. Of course, these should be legit and honest. There are a few different ways to go about doing so.
Keep reading to check out these six tips for getting online reviews for your business.
1. Give Incentives
People love rewards, and they’ll take them in a variety of forms. You can use this knowledge to get some online reviews.
The first step to incentivizing reviews is to figure out what your customers would be the most enthusiastic about. Remember, it has to be something appealing enough to make them go out of their way to write a review about your company.
One great thing to exchange with customers is a discount on their next purchase, such as a BOGO style offer (buy one, get one free). Not only have you convinced them to write some kind words about you, but you’ve also convinced them to visit your company again – two birds, one stone.
This method might seem like bribery, but if you go about it tastefully then it’s more like a fair exchange. Also, you should keep in mind that people don’t always think to write reviews for services and businesses (even if they did enjoy something), so a little reminder doesn’t hurt.
This works well for getting people to leave your direct feedback. Just be careful with this strategy because many review sites such as google, yelp, etc. have specific rules on asking and compensating for online reviews. Consulting a reputation management service like IntoClicks may be a help here.
2. Partner With Influencers
In the past couple of years, a new form of celebrity has emerged and taken the world by storm. They are popular internet personalities referred to as influencers. Most influencers get their start on social media platforms like Instagram, YouTube, or Twitter.
What do they have to do with online reviews for your business? A lot of social media influencers already do testimonials as a form of content for their brands, and their follower counts range from a few hundred to a few million.
Reaching out to partner with one of these impactful people could influence other people to use your product or service and leave their reviews as well. When it comes to influencer marketing, most do take monetary compensation, but a good majority of them will probably just take free access to what you offer.
Be clear on instructions you’d like them to follow, and make sure they are relevant to your industry when leveraging their audience.
3. Be Findable
Most search engines and websites make it possible for companies to claim their business and receive testimonials and ratings right on the platform. You have to play your part in making sure that you have a presence in these locations.
Some of these places include Google+, Yelp, Facebook, and Amazon. You’ll know which ones (if not all) work best for your business based on your industry. Research how you can use these sites to your advantage.
Don’t forget to answer people who have taken the time to leave some words for your business.
4. Have Good Products & Services
When people love something, they’ll usually rave about it to family, friends, and even strangers. The easiest way to get your business some online reviews is to have great products and services.
If this concept seems simple, that’s because it is. Preserve your company’s integrity by creating amazing products, dishing out high-quality customer service, and delivering mind-blowing results. Doing these things will increase your chances of reeling in testimonials.
Overall, you want to impress clients and customers to the point that they willingly advertise for you via word of mouth.
5. Just Ask
The old saying “a closed mouth doesn’t get fed” was probably made for running a business. No one knows what you want unless you ask for it. This same theory applies when it comes to online reviews.
Sometimes you just need to ask customers to share what your product or service has done for them. Most of the time, as long as you’ve already handled the “knocking them off their feet” part, they’ll be more than happy to help you out. If you make it convenient for them, it’ll be even easier.
You can take the time to ask by using a popup, sending an email with a link to review sites like Yelp, or putting it on a page that they visit after you know they’ve used your offer before. Try not to be too aggressive or pushy with the request. Just keep it simple and get straight to the point.
For example, if you have an app, you could build in a little message that comes up every couple of weeks after the person has started using it. There are ways of achieving this in each industry.
6. Say Thank You
Social proof is also built up by showing the great qualities of your company. Showing appreciation and gratitude for your supporters is the perfect way to accomplish this.
Make sure you’re taking time out to send ‘thank yous’ to the people who speak highly of your business. A little thanks goes a long way.
Looking for More Tips on Getting Online Reviews for Your Business?
Getting online reviews for your business doesn’t have to be a difficult task. Offering incentives and partnering with the right people can get you far, but simply asking and saying thank you can also be a big help.
Follow some of these methods above to start seeing results in your customer testimonials. If you’re looking for more assistance with generation reviews or building your brand reputation you’ll need a reputation management service like IntoClicks. We can help grow and guild your business from new customers finding you online all the way through to them leaving you a 5 star review!