You’ve been looking at expanding your business marketing. And you’ve heard a lot of good things about the benefits of PPC. But you’re not sure yet whether it’s worth it.
Let’s put it this way: 68% of people click Google ads when they’re looking to buy an item or service.
Still not sold? Here are 10 reasons why PPC can be one of the best investments your business makes all year.
1. PPC is Measurable
Let’s put it this way.
You can run whole PPC campaigns through Google Adwords and Google Analytics (and, if you’re not using these tools yet for all their SEM superpowers, get on it).
This means two things.
- You can find everything in one place
- These campaigns are easily trackable
You see high-level details like impressions, conversions based on your business goals, and so much more.
Unlike many marketing channels, one of the benefits of PPC is that you can cut out the mystery. You can see all the stats you need to rock it.
2. Entry is Quick
SEO can take months to see truly good results.
It’s worth it. But PPC works faster.
You can reach a broad range of targeted users who would be interested in your brand and just haven’t encountered you yet. This is a big difference from social media channels or email marketing, where you have to struggle a bit to reach people who don’t already know you.
Plus, most of the work is based on one PPC platform with quick setup.
3. Reach the Right Audience
One of the best benefits of PPC?
It’s not a spray-and-pray.
That’s the whole point of PPC. You choose when and where your ads will appear based on a number of factors that narrow your target range.
In marketing terms? This is segmenting your market.
And, it’s making sure that this specific segment of the market finds the ad, rather than simply creating an ad that’s meant to target them.
4. Freedom from Algorithms
Let’s talk about SEO.
Search engines are the name of the game. Unfortunately for SEO folks, said search engines update their algorithms all the time (Google does it 500-600 times a year).
Which means that the rules of SEO are constantly changing.
PPC doesn’t rely on search algorithms. It’s targeted advertising, which means it really just relies on how often someone searches and clicks.
This means you can count on PPC to deliver for you – no matter how much Google keeps rewriting their algorithm.
5. Brand Recognition
What happens when you reach the right audience at the right time?
Ding ding ding. Brand recognition!
This is one of the major benefits of PPC. It gets you exposure, and it works faster than SEO tactics. This means that people will recognize your brand name and be able to recognize what you have to offer them before they even click.
How? Targeting specific keywords.
General keywords won’t help you generate many sales, but they will give you name recognition. Specific keywords help you generate more sales because you’re more directly aligned with what the customer is searching for.
And if you combine the two? Et voila, your customer knows who you are and what you sell and they’re willing to buy from you.
6. You’re in Control
You’re the boss.
Picture how awesome that is.
It starts with something as little as keywords. You pick the keywords. Then you decide how restrictive (or not) you want to be.
This translates directly into your budget flexibility and the scope of your campaign. This is great news for startups because you can make sure you stay exactly where you want to be, targeting who you want to target.
7. Incorporates Well with Other Channels
Marketing isn’t what it used to be.
It’s complicated.
Someone living in a city can see up to 5,000 ads a day. That includes more channels than you can think of off the top of your head – and plenty that aren’t obvious.
One of the benefits of PPC is that it incorporates well with all of them.
This is because the current king of marketing is content. PPC acts to drive visitors toward that content, which helps boost your ROI on that content investment.
On the other hand, SEO and organic traffic data can also help inform PPC strategy.
And the final product is smarter, more effective marketing.
8. High-Level Functionality and Reporting
You wouldn’t go on a long vacation in a foreign country without knowing what works first, right?
Same thing with marketing.
The good news about PPC: it offers a huge amount of useful marketing data.
This way, you know things like conversions, click-through-rates, impressions. You know, things that help you figure out whether your strategy is actually working.
You can also use additional tools like a keyword planner and display planner to find where your audience is or use third-party tools to size up your competition.
9. Budget Friendly
Depending on how you do it.
Picture a normal marketing campaign through an agency.
You’ll pay a flat fee for the work done on the campaign, regardless of how successful the campaign itself actually was.
Now, picture PPC. Pay-per-click advertising. As in you only pay when someone actually clicks on the ad, which means you only pay when the ad is actually working.
Now, there are ways this can get expensive in a hurry, especially if a campaign really takes off. But for many smaller businesses starting out, it’s a cheap way to kick off your marketing (and, if a campaign isn’t working, you can pause or cancel it with just a click).
10. Advances Your Business Goals
What it all comes down to is this: one of the key benefits of PPC is that it helps you advance your business goals, whatever those goals may be.
You can track nearly any type of conversion in PPC campaigns. You can track how often people are seeing and engaging with your ad.
And for the cost of implementation, the ROI is through the roof compared to many other traditional marketing methods.
Make Use of the Benefits of PPC
Ready to grow your business with Paid Ads but don’t have the time or know how to do it yourself?
We’re ready to help.
We offer a variety of managed online marketing services, including PPC, SEO, and social media ads, as well as other services like web design that help your business flourish from the ground up.
Why? Because we believe that partnership, transparency, and phenomenal service are the keys to success, and we bring that to every client we work with.
Ready to get started? We can’t wait to hear from you.