Month: July 2023
You may have heard people refer to content marketing and wonder about what it actually consists of and why it’s important. Is it truly necessary for your business to thrive? Or are you throwing time and money in the trash by creating copy that’s not designed to sell? In this blog, we’re going to…
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In a previous blog, we delved into the crucial first step of setting up goals as the foundation for building a successful Google Ads campaign. The thoughtful selection of goals acted as the guiding star, steering us toward making informed decisions regarding match types, networks, and other variables. Today, we’ll be expanding on this concept…
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In the digital marketing realm, Pay-Per-Click (PPC) campaigns are a cornerstone. But even the most strategically planned campaign can fall flat without the right ad copy. Crafting an effective ad copy that resonates with your target audience is the linchpin for the success of your PPC campaign. In our last blog post, we discussed tips…
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Google Ads is an immensely powerful platform for driving traffic and sales, but it can also be a quick way to burn through your marketing budget if not managed effectively. A planned approach is necessary for a Google Ads campaign to be effective. Here are five suggestions to get you going, along with how frequently…
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