user reviews

When you want to purchase something like an appliance or choose a company for a service, what’s the first thing you do? If you’re like millions of other people, then you search the Internet for reviews about those companies or products. Many businesses take online reviews for granted and even ignore them, but they have…

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Online Reviews

If there’s one thing that can propel a company’s sales forward, it’s social proof. This theory is one of the reasons why large corporations partner with celebrities to advertise their products. They know and understand that people are more likely to buy products that they’ve seen others use, especially those they hold in high esteem.…

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blog post format

Over 4 million blog posts are published on the Internet every day. With such an information overload, how can you make your blog post stand out? What will make yours different from the other 3,999,999 published that day? Whether you’re a veteran blogger who needs to refresh your blog post format or a newbie blogger…

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